Adnan Serbest Design Philosophy “A good product builds and expands on tradition while simultaneously breaking the rules of said tradition. Modifications and elements of surprise, even changes that are less radical, stimulate thought and reflection, also who may not hold a particular interest in design. This tiny second of reflection is the window of opportunity where we can communicate with the users and that’s what we strive to tap into.”

He was born in Tetova, Macedonia in 1956. When he was only ten years old in 1966, his step in carpentry was the beginning of a job he would really do well in the future. Then he managed to make his first design in 1976. He prepared his own shuttle bus and experienced his own first. In 1976 he prepared a court room as the first place design.

He published his first designs in 1986 and formalized his design power. By organizing the first furniture design contest after the past ten years, he ensured that not only a first related to his own designs, but also a first on the community. He continued to make many first and innovative movements in 1966. The designer who continued to realize the firsts in the same years; curated the first design exhibition and...


Her Design Philosophy "Working from an experimental approach, I am in constant search for the right tension between simple and complex, radical and poetic, abstract and figurative, experience and spontaneity. My work is driven by contrasts in general with a strong attraction to the essential."

2chestudio is İstanbul based design stidio, founded by A. Tuğçe Durmaz who is the designers of the year and have received international awards and recognition for her work with logo, branding, and graphics.

In 2006 she graduated 2nd Bilkent University, Bachelor of fine arts and design, B.F.A., Graphic design, Ankara, Turkey. In 2009 she graduated 2nd Politecnico Di Milano Master of Science, M.S., Product System Service Design, Milano, Italy after that in 2010, she wrote her doctoressa Thesis Experimetal Typography in Pss Design Approach in graphic, product, art and...